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THE
LABEL
By Clare Carver, Designer
The Resonance Vineyard label is the product of a
creative process where the client, printer and
designer worked together as a team. An initial
walk through the vineyard with Kevin and Carla
Chambers offered me first-hand knowledge of
their farming practices and incredibly beautiful
and unique site. On my second visit, I brought
my camera and sketch book.
I presented Kevin and Carla with many diverse
options for their label. Although they’ve been
viticulturalists for 17 years and involved in
the wine industry for 28, the 2006 vintage was
the first year they’d made wine under their own
label. They were looking for an image both
unique and elegant, one that captured the
essence of their Biodynamically® certified
vineyard.
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Farmers who employ biodynamic practices
treat the entire farm as a living
organism, in harmony and resonating with
the natural, patterned and random energy
of the site. Attention to soil quality,
compost processes and the foliar
application of BD preparations (yarrow,
chamomile, horsetail, valerian and more)
are just a few of the tools used at
Resonance Vineyard. |
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The red oval swirl on the label was
originally part of a more complex
design, but this simple and elegant
version seemed to capture both the
essence of biodynamics and the character
of resonating energy forces. It provides
a visual abstraction of the word
resonance and also represents the active
stirring of a biodynamic preparation
(the preps are stirred for up to an hour
prior to spraying). The astronomical
calendar is used in biodynamics to guide
planting, harvesting and spraying. And,
the swirl also represents the movement
of celestial bodies as seen in the
heavens.
The decision to extend the swirl to
three separate labels was a
collaborative idea that worked visually.
The separate labels were made possible
by some creative work done by the
printer Label One and the tireless
attention to detail by Tom Talarico. The
label was printed on tree-free paper, in
keeping with Kevin and Carla’s
environmental stewardship, and the
desire to make the smallest footprint
possible in the packaging of this
product.
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